Businesses are ditching the traditional premise software for the more modern software as a service (SaaS). The ripple effect is that the SaaS industry is growing fast. It also means you will need to invest in ways to differentiate your SaaS business from the competition as an entrepreneur or leader in the space. Investing in SaaS SEO can help your business build long-term organic traffic at a fraction of what it would cost to run other facets of traditional or digital marketing. You can only reap the most from this approach by designing an actionable SaaS SEO strategy. We have compiled a quick guide to help you craft an effective SEO strategy for your SaaS business.
Write down what you want to achieve
For starters, it is worth noting that no strategy can be fruitful without a plan. Failing to plan is planning to fail when it comes to creating a SEO campaign that will reap Return on Investments(ROIs). In other words, you must set goals that are specific and measurable. This means instead of setting arbitrary goals like “ get more traffic” you can opt for a SMART goal like “get 40 high-quality SaaS Backlinks to the page within six months.”
Always keep in mind that your SaaS SEO goals should align with company goals.